KNO x Edward Jones Business Case
Edward Jones

Ditch the chaos.

KNO Events is the only event operations platform built to replace your back-of-house planning spreadsheets.Automate complex logistics, reduce financial risk and gain real-time visibility across your entire portfolio.
Discovery

What we heard from you

The events team manages a complex portfolio across over 30 planners and three internal business pillars, with registration, room blocks, and budgeting already managed in Cvent. Today, project management and planner resourcing still rely heavily on manual processes, while event intake varies across teams.

What would be supportive isn't another system to manage event planning. It's a connected resourcing layer that works alongside Cvent, giving planners and leadership better visibility into workloads, priorities, and the entire event portfolio.

One source of truth.

The team already lives in Cvent for registration, room blocks, and budget. A dual source of truth is a non-starter. 

Cvent Source of truth

Planner resourcing is the number-one problem.

Resourcing is the biggest unmet need. Planner capacity still runs in a manual Excel workbook. 

Excel Resourcing

Event intake into a company-wide event calendar.

A consolidated event calendar has to cover three internal pillars with different intake forms.

Calendar Event intake
Control. Calm. Collaboration.

The plan, insights, and follow-through.

01
KNO EventsOperations

Bring the details together.

Budgets, F&B, room blocks, spaces, BEOs, vendors and event calendars. One connected home for your team’s work.

02
StellaAI insights

Put your data to work.

Ask Stella questions, get help completing tasks, spot financial risks, and turn your event data into leadership-ready insights.

03
LoopsAutomated reports

Keep everyone up to date.

Schedule automatic reports that share the latest planning details with vendors and partners. Less back-and-forth. More alignment.

Outcomes

What changes when operations live in one system

01

Financial precision, automated

Automatically calculate hotel attrition and F&B expenses

02

Instant executive visibility

Surface key financial and operational insights in real time

03

Knowledge that stays

Keep event history accessible, even when your team changes

04

Less manual work

Replace spreadsheets with connected workflows

05

Technology + talent

Powerful event tech and experienced event pros, together

06

Built by event experts

Designed by people who actually understand the way you work

Better data for better decisions

Turn structured operational data into reporting, forecasting and AI-driven insights.

The platform

Insights across every operational workflow.

KNO home dashboard

Start every day with priorities across your active events including risks, upcoming deadlines and Stella in one view.

Event calendar

See every event across your organization at a glance, with key dates, locations, status and attendance.

Event overview

Open any event to see estimated expenses, cost per attendee, F&B spend, attrition exposure and room block pickup at a glance.

BEO detail

Combine F&B, furniture and AV into one BEO per session, so production and hotels work from the same package.

Spaces availability

See every contracted space by date, with venue, floor, square footage and hold times in one view.

F&B selections

Automatically manage F&B costs, minimums, menus and deadlines in one place.

Hotel room blocks

Stay ahead of attrition risk and make smarter decisions with real-time pickup, inventory and reservation data.

Next steps

Let's keep in touch and build the right workflows for Edward Jones

We appreciate your transparency about prioritizing a resourcing solution, especially with Cvent serving as your current system of record. We'd welcome the opportunity to stay connected and explore ways to collaborate in the future as your needs evolve and the KNO platform develops.

Shelby Crisan
Shelby Crisan
Founder & CEO
KNO Events
shelby.crisan@knoevents.com
Anna Gryglewska
Anna Gryglewska
Co-Founder & President
KNO Events Collective
anna@knoeventscollective.com